Bridology

Wondering where to buy engagement rings online? The options can seem overwhelming: retailers to department stores like JC Penney to discount stores like Wal-Mart to jewelry stores like Zales all offer many choices at nearly every price range. Engagement rings are even sold on eBay. With such a large selection of websites that sell jewelry, how do you know where to shop to find the perfect ring that will be cherished for years to come?

Engagement Rings Online »

- Bridology recommends online jeweler, Apples of Gold (Applesofgold.com), here’s why:

Quality and service vary greatly from store to store, but, in general you can expect to find the finest jewelry and the best service from an online jeweler. While some department stores may offer warranties or generous return policies, most don’t have the expertise or the selection of a jeweler.

This online jewelry retailer branched off of a Los Angeles jewelry wholesaler with 25 years’ experience in the industry. Why we like Apples of Gold is that they provide the same quality jewelry as any reputable retail jewelers at way below retail prices (I’m seeing an average of 40% below retail on average).

For example, their 1 Carat Three Stone Princess Cut Diamond Ring gorgeously blends Victorian femininity with modern style. Containing nine stones in all, the ring features three princess-cut diamonds surrounded by round side stones, all set in 14k solid white gold. The floret design adorning the band’s sides perfectly complements the ring’s traditional yet modern beauty.

Like all of Apples of Gold’s jewelry, this ring is sold at approximately 40 percent less than the standard retail price. Traditional jewelers mark up their wares by 100 to 300 percent. But, by eliminating the middle men and keeping inventory costs low, Apples of Gold is able to offer the same quality jewelry at a much lower price, making them a great answer to the question of where to buy engagement rings online. They work with many manufacturers and wholesalers to create your ring after it’s ordered—this gives you the opportunity to not only buy a quality ring for less but also to receive a piece of jewelry which has been produced with individual care.

Quality is one of the most important factors when considering where to buy engagement rings online. It’s important to choose an online retailer that offers pieces that are well made from high-quality materials. An engagement ring should last a lifetime—just like your love.

Your choice of where to buy engagement rings online will determine your options when picking out a ring to last a lifetime. Choose carefully and you can get a high-quality ring without the high price.