Precious Metals For Your Wedding Band: Platinum
Durable, sturdy, long-lasting, and ever-lustrous, a platinum wedding band is the mark of luxury and excellence in men’s wedding jewelry.
Platinum is popular on the minds of both men and women in choosing their band. While the platinum push is a current trend in the wedding market, platinum goes beyond trendy. In quality, platinum is superior to all other metals—it is heavier (about 60% heavier than gold), contains a lower percentage of alloy metal (making it more pure), and it requires less care than other wedding ring metals—maintaining its shine over decades.
If platinum is so sought-after, why is gold still the best seller? Two factors keep platinum from taking the number-one spot in wedding band sales—first, some people prefer the traditional look of gold. Skin tone, style, and other existing jewelry mean that gold is the clear option for many. But the other factor is price. Platinum is a far-rarer metal than gold, and other precious metals used in wedding jewelry, and therefore much more valuable. Plan to pay about 20-30% more than a similar ring in 14k gold.
Despite price, many men make the platinum choice. If you are allergic to metal alloys, platinum might be your best bet—it’s hypo-allergenic. Take a look at the full line of Apples of Gold platinum wedding bands here.
